"Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skilful execution; it represents the wise choice of many alternatives."
William A. Foster

You need to understand that if you are in any type of business that is to have a future, you must be very clear about the quality of your goods or service and take steps to ensure that your agreed quality is delivered to the customer or user every time. There are two parts to defining quality:

Quality Design:

Does the design of your product or service meet the consumers need or expectation

Your design quality – as well as price- should always be tested with as many potential customers as possible before you start trading

Quality Conformance:

Does every product or service you provide meet your Quality Design? (You will need regular checks or tests to make sure they do!) You can sell anything once, but your customers will only buy your goods or services on a regular basis if you meet their needs and expectations – or better them! You need to work to delight your customers!

It is simply not good enough to mix good with bad product and try to sell it, or to provide a poor service to your customers. It is far better to bear the cost of scrapping or reworking poor quality product than risk disappointed customers and your reputation!

The only safe route to install and ‘ensure quality’ is to set an agreed written specification for what you are going to supply and then set standards outside of which you will not trade. This will also mean at some stage a developing a specification for all the materials you purchase, to be agreed with your suppliers and to develop a specification for production of your goods or service.

Quality is vital for your success – think carefully about what ‘quality’ really means to your product or service and then take steps to ensure that every time your customers buy your product or service they get the same consistent quality.

There is much more information that you will need to consider regarding the specific design and conformance quality of the quality of your goods or service, which we will be including in the microenterprise profiles

If you have queries, let us know as we may be able to help.

"It is our best work that God wants, not the dregs of our exhaustion. I think he must prefer quality to quantity." George MacDonald